Landing Page Optimization: Broadcasting School
Analyst Heather Andruk reviewed this landing page, submitted by Broadcasters Mentoring Group.
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Landing Page Optimization: OnlineShoes.com
Senior analyst Boris Grinkot reviewed this landing page, which was submitted by OnlineShoes.com.
Email Optimization
How aggressive are your email marketing goals for the year ahead?
Are you optimistic about growing your lists and response rates, or hedging your bets due to the economic downturn?
As marketers face increasing pressure to improve…
Value proposition showdown: Your company vs. your product or service
Expressing an effective value proposition is one of the biggest keys to conversions. Here's a powerful test you can run with your copy in several marketing channels ...
Optimizing PPC Ads
Increasing competition and bid prices are making conversions harder to achieve with paid search campaigns. To maintain a dominant position in PPC, you need to constantly improve your ads and landing pages.
The challenge: How can you…
Filling The Pipeline
Whether your market is B-to-B, B-to-C, or both, testing and optimizing even a few key aspects of your landing pages can provide major gains for your lead-gen efforts.
The principles of the MarketingExperiments Conversion Sequence…
Landing Page Optimization Workshop: Day Two
Dion Jones, director of online marketing for Richter7, center, reviews a landing page with Boris Grinkot, analyst, MarketingExperiments
The test is over, the scores are in, and I'm happy to say that the vast majority of the students at our…
Do you still need our help?
What's the best way to keep visitors on track, moving through extensive fields requiring personal information?
At this week's Training and Solutions Session (TSS), our roundtable of optimization experts brainstormed ways to help a partner…
MarketingExperiments’ optimization advice produces results
We received some great feedback today from Eric Stevenson, the editor of co-brandnews.com. Eric increased his site's conversion rate by 69% after he implemented the recommendations from our recent Web Clinic.
(See optimized version, right,…
Finding the Ideal Incentive
The right incentive can make a significant impact on response rates, whether it’s used to build lists and generate leads or increase online sales.
But how do you determine which incentive will overcome friction best and deliver maximum…
Improving Conversion by 162%
Which specific optimization steps have been shown to increase Conversion by reducing Friction and alleviating Anxiety?
In this clinic we looked at two case studies where Landing Page elements that overcame the value inhibitors of…
Optimizing Your Landing Pages
This brief completes the review of Landing Pages submitted by online businesses for live optimization analysis by Dr. Flint McGlaughlin, MarketingExperiments’ Director; Jimmy Ellis, Director of Optimization Research; and Aaron…
B2C Landing Pages
Taking a cue from our clinic participants' feedback, and heeding our own advice, we tested a "radical redesign" with our February 11, 2009 live optimization web clinic.
The focus was strictly B2C landing pages, a departure from our…
Optimizing Your Landing Pages
How do you know what to change, what to keep, and what really works when it comes to optimizing a Landing Page?
Online businesses searching for answers to that question submitted their Landing Pages for a critical analysis by…
Landing Page Optimization
How do you know when it's better to raise prices to increase revenue or reduce prices and pump up Conversion Rate?
Price is undeniably a strong factor in the conversion decision process, but what will a price change do to your bottom…
2007 Internet Marketing Fun Facts (Part 2)
As I said in my last blog, while researching MarketingExperiments’ Web clinic, “2008 Internet Marketing Strategy: Are You Prepared?” I accumulated many “fun facts” about Internet marketing in 2007 that didn’t make it into the final deck but…
The Prospect’s Protest and The MarketingExperiments’ Creed
Yesterday, during one of our most widely attended web clinics ever, Dr. Flint McGlaughlin passionately talked about marketing to the post-modern consumer in 2008. In it, he stated a problem, puting it in the form of a protest to marketers…
Examples of Good Value Propositions
We regularly receive copies of Value Propositions but good ones are just not very common. Companies would be much more successful at Web site optimization and marketing campaigns—capitalizing in their respective markets—if only they could…
Marketer’s Intuition Revisited
A subjective factor like intuition might alarm those basing new Web site designs on test results that discover what really works when it comes to Internet marketing. It doesnt seem scientific. Its certainly not represented in our…
How’s Your Marketer’s Intuition?
If you've signed up for our free Web clinic today, you're in for a good one. If you haven't yet, I encourage you to tune in. Dr. Flint McGlaughlin is going to cover a lot of marketing ground, including subscription incentives, retail, ad…