Getting an essential decision from a manager, client, or business partner to go your way can be vital to the ultimate success of your marketing plans. In this post, we take a look at a basic data story to extract some larger principles…

How do you manage your campaign processes? In this post, we'll walk through core steps of the benefits of marketing optimization for your company. With just a little bit of trial and error, you will be able to spend time focusing on ways to…

Optimizing a webpage, let alone a website, can feel like a daunting task. With so many areas of opportunity, you may wonder where to begin. Read on to discover "Now That's What I Call Marketing!" This blog post goes through the highlights…

Today’s MarketingExperiments Blog post provides more information on the second company mentioned in this month's Web clinic and looks at how one company conducted a simple A/B test based on its answers and immediately increased conversions…

This MarketingExperiments Blog post features four principles put forth by one of the original 1920s greats – Claude Hopkins. Included are the selfishness of customers, the fact that advertising is salesmanship and the value of understanding…

When attempting to increase lead generation, a two-part form might be the answer. See how an online university increased leads by placing a short form on the landing page followed by a longer form.

This MarketingExperiments Blog post features an interview with Brent Dykes, Evangelist for Customer Analytics, Adobe and author of “Web Analytics Action Hero,” this week’s MarketingSherpa Book Giveaway. Read on to learn more about Brent’s…

Professor Wouter Van Rossum visited MECLABS (parent company of MarketingExperiments) headquarters recently and shared his views on value propositions. In this MarketingExperiments Blog post, we'll share with you some of the insights that…

This author’s experience with garage sales was minimal, but his experience with website optimization was extensive. Nonetheless, when it comes to any kind of sale, prominence, eye-path and customer theory can close even the most unlikely…

Complex or confusing checkout processes can negatively impact ecommerce conversion rates. A process that's not clear or logical to a customer can have them saying "yes" one moment, and "no" the next. Read on to find out the results of a…

In this MarketingExperiments Blog post, we'll look at two tests recently featured in one of our Web clinics on marketing multiple products plus a valuable checklist you can use to aid your own efforts.

Read this MarketingExperiments Blog post to learn how to better reveal the hidden value your product or service has to improve your marketing efforts.

Category pages play a key role in e-commerce, yet they are often left to the mercy of limited testing and limited, if any, best practices. Read on to learn more about how the MECLABS research team ran a category page test that increased…

My big life plan was to quietly finish my history degree and curate at the most famous museum that would take me. Sometimes, however, things turn out better than we planned. So read on for to learn more about how MECLABS Optimization…

Display advertising allows you to grab visitors' attention and earn qualified clicks onto your landing pages, but your banner ads could be leaving conversions on the table. Read on to learn four common banner ad mistakes and how to avoid…