Bob Kemper, Senior Director of Sciences, explains in this blog post the history of the MECLABS methodology and the mechanics of the foundational heuristics. Read on to learn four fundamentals in online testing.

Some industries may encounter additional friction in their lead generation due to the nature of the product. In the case of mortgage lending, constantly presenting the value of the product throughout the lead generation path is essential to…

In this year's MarketingExperiments year-end review blog post, we share the posts and replays of our Web clinics that our audience found most helpful in 2012. Read further to learn more about conversion optimization and other resources that…

Copywriting doesn't have to be a game of hit or miss. Through testing, MECLABS has discovered a repeatable framework can help you consistently write effective copy. See the test where our team increased conversion 43% with three words.

While you want to avoid the pitfall many B2B marketers fall into with overly complex landing pages, it is possible for landing pages to be too simple to convert customers based on their very limited information. Read on for some so-called…

Think you have what it takes to predict the outcome of an A/B split test? Leave a comment on this post showing telling us which treatment you think won and why and you could win a B2B Summit Training DVD ($299 value) free.