As part of his 2015 Year in Testing blog series, Micah Shull, Test Database Specialist, MECLABS Institute, digs into our testing library from last year and analyzes tests centered on value copy and friction.

When marketers think of transparent marketing in social media, content and customer service usually come to mind, and too much selling is considered forbidden. But what if customers actually want promotional information more than you think?…

Just in time for spring, leverage these five MarketingExperiments Web clinics to turn that cluttered mess of a legacy page into a squeaky-clean, highly effective conversion machine. From site banners and headlines, to copy, CTAs and forms,…

It might come as a surprise, but according to research conducted by our sister site MarketingSherpa, 54% of U.S. consumers would prefer to receive regular updates and promotions in the mail. That’s the highest percentage of any other…

A recent study by MECLABS Institute, the parent research organization of MarketingExperiments, found that age is one of the factors predicting likelihood to pay for subscription to news sources. Read on to learn from the MECLABS Institute…

Just like everyone has a physiological blind spot, every marketer has a blind spot which prevents them from seeing their marketing through the eyes of their customer. Read on to learn from Flint McGlaughlin's, Managing Director and CEO,…

What makes an effective preheader? In this blog post, we’ll take a look at the quick wins from preheader testing run by Metropolis International Group.

In last month's MarketingExperiments Web clinic, we discussed the "Only-Factor." When promoting a product or service, there is no bigger platform than the Super Bowl. Read on to learn about three companies that balanced appeal and…

Copy editing can sometimes be an afterthought with some companies. Whenever you are producing content and campaigns for customers, make sure that it goes through a heavy round of editing to ensure your brand doesn't gain unwanted attention…

At MarketingExperiments, we endeavor to teach you to bring the process of scientific discovery to your marketing campaigns to learn what your customers really want and improve results. Learn the lesson Mary Abrahamson, Email Marketing…

Throughout 2015, MarketingExperiments.com has published extensive new research taken from discoveries made by our parent company, MECLABS Institute. Read on to discover the most popular subjects that were featured in the…

In this social media age that marketers find themselves in, the nature of the game has changed. Customers now have the ability to become involved with brands in a way that they never have been before. Read on to learn three ways to approach…

In today’s MarketingExperiments blog post, we’ll look at the 2014 holiday campaigns of Amazon, Best Buy, Apple and Walmart and see what you can learn from their efforts. If you sell anything at all – from books to electronics to…

At MarketingSherpa MarketingExperiments Web Optimization Summit 2014, Emily Emmer, Senior Interactive Marketing Manager, Extra Space Storage, presented on how she was able to use variance testing to better her company’s testing results.…

As we get towards the end of the year, it's time for B2C marketers to make last-minute tweaks to drive holiday sales. But as the end of the year draws nearer, so does the day that the 2016 budget kicks in. To help you win the email…

Want customers’ emails? Make sure your visitors perceive that it’s worth it to give it to you. This article tells how one small change accomplished that and more than tripled email capture.

What comes to mind when you think about marketing? Or better yet, what comes to mind for others when they think about marketing? Read on to discover why marketing is so important to connecting real people to real value.

You could describe me as a drooling, babbling, incoherent person who can’t find his mouth with a fork and drags himself along the floor to get from point A to point B. But (except for a mistake or two in college), I’ve changed…

Between his bestselling 4-Hour book series, popular 4-Hour Workweek blog and investing in and advising top tech companies such as Uber and Twitter, it's difficult to deny that Tim Ferriss knows a thing or two about optimization. Collecting…