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Email Marketing
When is a Click More Important than a Purchase?
Expecting a customer to be ready to make a purchase with only an email is like asking a friend you made an hour ago to help you move. Marketers must remember that the goal of most emails is simply to get a click, not a purchase. This is…
Writing an Email Like a Human “Absolutely Crushed” A Traditional Marketing Send [2 Min Video]
“If you write an email like a human being would write an email, you’re going to get a better response.” So says Nathaniel Ward, Associate Director, Online Membership Programs, The Heritage Foundation. In this post, Ward describes an…
Email Marketing: Test ideas for five types of email
Stumped for an idea for your next email marketing test? Take a look at some examples for different types of emails, get some new hypothesis ideas, and test them against your control.
Email Marketing: 7 (more) testing opportunities to generate big wins on your next email test [Part…
Email is a great medium for marketers to utilize in their testing efforts. To help you develop your next experiment, we’ve pulled together a list of optimization opportunities around a number of email elements for you to try. Read on for…
Email Marketing: 9 testing opportunities to generate big wins on your next email test [Part 1]
Email is a great medium for marketers to utilize in their testing efforts. To help you develop your next experiment, we’ve pulled together a list of optimization opportunities around a number of email elements for you to try. Read on for…
Email Marketing: Preheader testing generates 30% higher newsletter open rate for trade journal
What makes an effective preheader? In this blog post, we’ll take a look at the quick wins from preheader testing run by Metropolis International Group.
Email Marketing: 4 data points to help you build the case for a bigger budget in 2016
As we get towards the end of the year, it's time for B2C marketers to make last-minute tweaks to drive holiday sales. But as the end of the year draws nearer, so does the day that the 2016 budget kicks in. To help you win the email…
Email Marketing: What travel sites can teach you about creating successful campaigns
Email marketers know that subject line plays a vital role in the open and clickthrough rates of an email. However, with marketing emails rendering differently across different email clients, content and images often get corrupted from the…
How Tim Ferriss Turned 300k Inactive Email Subscribers Into Raving Fans
Between his bestselling 4-Hour book series, popular 4-Hour Workweek blog and investing in and advising top tech companies such as Uber and Twitter, it's difficult to deny that Tim Ferriss knows a thing or two about optimization. Collecting…
Email Marketing: 5 test ideas for personalizing your email campaigns
Personalization is not new to email marketing; but has it lost some of its appeal to marketers? Marketers from various industries have seen incredible success with personalization. Read on to find out how marketers have used both…
Live Email Optimization from MarketingSherpa Email Summit 2015
During this session from MarketingSherpa Email Summit 2015, Flint McGlaughlin makes live edits to several emails submitted by the audience, offering feedback on everything from pre-headers, titles, body copy and calls-to-action. Flint…
Email Marketing: Tips for tech support selection and contract negotiation
Learn tips from John A. Caldwell, President and Founder, Red Pill Email, about how to select vendors and negotiate the contract.
Finding Your Ideal Email Send Time to Maximize Relevancy
We get this question probably more than any other: when is the best time to send an email to customers?
Testing for the correct send time for your customers can increase the relevancy of your email campaigns and, in turn, increase your…
Email Marketing: What assets should marketers be using to design better emails?
At MarketingSherpa Email Summit 2015, Justine Jordan, Marketing Director, Litmus, sat down with a MarketingSherpa reporter to talk about marketing design and creative. The two discussed how data, testing and content are some of marketers’…
The Power of a Specific Offer to a Specific Prospect
As Flint McGlaughlin, Managing Director and CEO, MECLABS Institute, says, "Specificity converts." Read onto learn from a recent experiment involving MarketingSherpa emails to learn how targeting the correct content to the correct audience…
Email Marketing and Copywriting: Why you should send “spam”
As email marketers, we're taught to never use certain words for fear of upsetting the almighty spam filter. But maybe our fears are more irrational than we thought.
In this MarketingExperiements Blog post, learn about a recent test that…
The Power of the Properly Sequenced Subject Line
According to a recent MarketingSherpa survey, most U.S. adults prefer that companies contact them via email (2015).
However, with so many emails coming to their inboxes daily, customers are not actively trying to read emails, but delete…
Permission Pass Email Send: A proven method for cleaning your mailing list
Explore a permission pass campaign from inside MarketingExperiments, running a test that introduced an incentive offering into the permission pass. After offering an incentive, the amount of subscribers opting back in decreased, but the…
Email Marketing: How responsive design might improve your emails
This MarketingExperiment Blog post involves MECLABS Institute research conducted on responsive design for mobile marketing to different form factors such as smartphones and tablets. Read on to find out the results of this research and the…
Email Preheaders Tested: The surprising sensitivity of a single line of text
This MarketingExperiments Blog post tackles a topic that hasn’t been heavily covered – the impact of email preheaders on clickthrough and open rates. Because there isn’t much empirical research on the topic, the MarketingExperiments team…