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Digital Advertising
Personality Matters: How one company doubled its ROI by customizing ads based on personality
Today's algorithms can reliably predict people's personality traits just by analyzing their Facebook updates. As marketers, we have the ability to use the digital footprint data of your customers to build more effective campaigns. Read on…
How a B2B Company Increased Banner Clickthrough 956% by Capitalizing on Quick Wins
At MarketingSherpa MarketingExperiments Web Optimization Summit 2014, we talked to Cindy Lu of VMware about the value of quick wins. Learn how one banner test increased clickthrough 956%.
How to Construct a Customer-Focused Remarketing Campaign
Remarketing campaigns can be an excellent way to connect with your customers — if they're done correctly. Read on to learn how to construct a customer-focused remarketing effort.
How to Improve Conversion of Your Online Ads
This MarketingExperiments Blog post provides an overview on improving the performance of online advertising from display to pay-per-click. To provide a guidepost, we share a MECLABS (parent company of MarketingExperiments) heuristic for…
Optimizing PPC Campaigns
A PPC ad is often a customers first impression of your product or company. Those 130 characters present your chance of channeling that persons interest into your sales funnel by transforming an individual challenge into a problem-solving…
Search Marketing: How a simple copy change increased conversion 21%
PPC ads are often a missed opportunity when it comes to utilizing paid search as a channel. Read about how a recent PPC ad experiment can show you how to better use testing and optimization to help you understand your customers’ needs and…
PPC Marketing: 3 steps to improve performance
Paid search marketing campaigns can be used as a proving ground for optimization. It can also be a method for discovering more about your customer base.
Watch this video to as Jon Powell, Senior Manager of Research and Strategy, MECLABS,…
Display Advertising: 4 common mistakes marketers make with banner ads
Display advertising allows you to grab visitors' attention and earn qualified clicks onto your landing pages, but your banner ads could be leaving conversions on the table. Read on to learn four common banner ad mistakes and how to avoid…
Paid Search Marketing: 3 optimization ideas to test in your next PPC campaign
Increasing the likelihood of conversion requires testing, learnings and more testing as underperforming elements in your marketing are identified and optimized. Read further for three optimization suggestions from the MECLABS research team…
Paid Search Marketing: A/B split test produces 144% increase in total leads
Testing and optimizing elements of your PPC ad campaigns can increase conversion significantly when done strategically. Read further to learn how the MECLABS Research team used strategic keyword placement and an A/B split test to achieve a…
Converting PPC Traffic
According to the MarketingSherpa 2012 Website Optimization Benchmark, more than half of marketers indicated PPC ads were an element included in their organization's primary conversion path. In this Web clinic, Flint McGlaughlin, Managing…
PPC Optimization: Tips from your peers on regional differences, Google Product Listing Ads,…
With pay-per-click (PPC) advertising, marketers pay money every time an ad drives someone to a landing page, so improving conversion is crucial to a healthy ROI. Read on to hear from your peers about how to optimize PPC conversion for…
Search Marketing: 46% more conversions from PPC ad test
PPC advertising can be a great channel for driving traffic to your landing pages. Even better, PPC ads can produce high-quality traffic that is ready to convert. See the treatments and results of a PPC ad test that generated 46.6% more…
Which PPC Ad Won? (Marketing intuition contest)
We recently ran a PPC ad test for North American Spine in which a MarketingExperiments blog reader helped create the treatment. Before Dr. Flint McGlaughlin presents the experiment in our Web clinic, we're asking our readers to predict…
Online Advertising Forensics
According to MarketingSherpas 2012 Search Marketing Benchmark Report - PPC Edition, 56% of marketers claim achieving or increasing measurable ROI is their most frustrating challenge when it comes to paid search.
And yet, PPC ads are one…
PPC Mysteries Revealed: 7 Answers to your pressing PPC questions
In our most recent Web clinic, “Online Advertising Forensics: We investigate how and why a text-based PPC ad produced 47% more conversions,” we had several great questions from our audience that we didn’t have time to address. To help our…
Test Your Marketing Intuition: Which PPC ad produced more conversions?
If you've run PPC campaigns for longer than a month, then you've probably hit a wall where no matter how much effort you put into testing and optimizing your ads with the right keywords or copy, the incremental returns are minimal and you…
Online Advertising: How your peers optimize PPC ads
The thing about pay-per-click ads is ... well, you're paying for every click. So how do you maximize the value you get out of this online advertising? Let’s look at some top advice we received from your peers …
Banner Blindness: Why your marketing messages are hiding in plain sight
Your customers may be ignoring your latest news, offers and ads. Take a quick look at your surroundings. How much do you notice what’s around you? In this post, we discuss "banner blindness,” and how it's related to a phenomenon scientists…
Sales Call Optimization: How to get more prospects on the phone with a banner
No matter how well you optimize your website, there’s still no substitute for getting someone on the phone with your best salesperson for a complex product. People buy from people, and having a human talk to a prospect on the phone, answer…